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Will the AI Boom Crash Like the Dot Com Boom?

As an AI Consultant I’m asking and you’re asking, Will the AI Boom Crash Like the Dot Com Boom?

TLDR: Yes, the AI boom shares some characteristics with the dot com bubble, rapid capital inflows, overinflated valuations, and hype‑driven narratives, but there are crucial differences in infrastructure, adoption, and monetization that may prevent a full‑scale collapse.

AI is changing everything (and you know this if you read my last article on AI SEO). While some AI companies will fail, the underlying technology is deeply integrated into enterprise operations, making a total wipeout less likely than the early 2000s crash.

Don’t fall behind, grab your advanced AI playbook here.

Goodchild AI same as Erik Brynjolfsson both agree, you can’t avoid AI, so it’s better to understand how it works. Learning where the Dot Com Boom went wrong and how it compares to the AI Boom will be helpful for businesses, to win the new battleground of attention.

AI Consultant Will the AI Boom Crash Like the Dot Com Boom

Key takeaways

  • History Repeats with Upgrades – The AI boom shares dot com‑era traits like hype‑driven funding, overcapacity, and media‑fueled FOMO, but today’s winners will resemble Amazon and Cisco — grounded in strong moats, proven revenue, and adaptability.

  • Core Drivers and Infrastructure Define Resilience – Generative AI adoption, enterprise automation, cloud scalability, and the hardware backbone led by NVIDIA, Microsoft, Google, and AWS make AI far more embedded and resilient than most 1990s startups.

  • Expect a Mini‑Crash, Not a Collapse – Market corrections will prune overfunded, single‑feature startups and API‑dependent tools while strengthening infrastructure leaders and diversified platforms.

  • Clear Survival Playbook – Avoid premature IPOs, secure proprietary datasets, diversify revenue, and maintain positive unit economics — the same lessons that separated dot com survivors from failures.

  • AI Is the New General‑Purpose Technology – Like electricity or the internet, AI’s integration into every sector ensures long‑term relevance, but responsible governance, compliance, and sustainable scaling will decide who dominates the next decade.

AI Consultant: Reflecting on the 90s

What Happened During the Dot Com Boom and Crash?

The dot com boom (1995–2000) saw internet‑based companies surge in valuation without sustainable revenue models. The bubble burst in 2000–2002, wiping out $5 trillion in market value.

The dot com boom, which spanned roughly from 1995 to 2000, was a period when internet‑based companies surged in valuation without sustainable revenue models. An AI Consultant analyzing that era would point out how the bubble burst between 2000 and 2002, wiping out approximately $5 trillion in market value and reshaping how investors approached technology ventures.

My little startup I’d created at 19 years old, trying to convince consumers to buy groceries and household supplies through my website CRASHED, (read about it here) in 2002, and my first business went bust. 

From an AI Consultant perspective, companies like Amazon and Cisco survived because they had a viable path to revenue, diversified offerings, and the ability to adapt quickly. In contrast, Pets.com and Webvan became cautionary tales: overfunded and overhyped, they collapsed when the market demanded profitability. The NASDAQ Composite Index, which tracked many of these companies, soared during the late ’90s but suffered a historic decline as the bubble popped. AOL, once a dominant internet portal, struggled to reinvent itself in the post‑bubble years.

An AI Consultant would identify the key drivers of the collapse:

  1. Speculative investment based on “future potential” rather than current profitability.

  2. Excessive IPO activity for under‑tested business models.

  3. Macroeconomic pressure, including Federal Reserve interest rate hikes and earnings shortfalls.

Authoritative research from Investopedia, the SEC Historical Archives, and Harvard Business Review confirms how speculative frenzy created fragile valuations. An AI Consultant looking at today’s AI market might see striking similarities and warn against repeating those same mistakes.

AI Consultant: Then vs Now

Comparison Table: Dot Com vs. AI Startup Valuations (2024–2025)

AI Consultant

 AI consultant: Digital Transformation

    As an AI consultant I’ve worked with celebrities and major brands. And digital transformation is a struggle for many analogue businesses. A lot of them are hit out of left field with the AI Boom and they have questions like:

    What Is Fueling the Current AI Boom?

    The AI boom is fueled by breakthrough generative AI models, massive infrastructure investments, and enterprise adoption across nearly every sector. Companies like OpenAI, Anthropic, and Google DeepMind are attracting billions in funding, while NVIDIA’s AI‑focused chips are in short supply worldwide. An AI Consultant examining this surge would emphasize how quickly these developments have shifted AI from a niche research field to a mainstream economic driver.

    The inflection point came in late 2022, when ChatGPT became the fastest‑adopted consumer application in history, reaching 100 million users in just two months. This viral growth ignited a funding race among investors eager to find the “next OpenAI,” pushing valuations into territory that even surpasses the early days of social media IPOs.

    From an AI Consultant perspective, the current boom rests on three primary drivers:

  1. Generative AI’s rapid consumer adoption — Text, image, and video generation tools are being integrated into everyday workflows, from marketing campaigns to code development.

  2. Enterprise integration for cost savings and automation — Corporations are embedding AI into supply chains, customer service, and analytics, creating measurable ROI that attracts further investment.

  3. Cloud infrastructure scalability — Providers like Microsoft Azure AI, AWS Bedrock, and Google Cloud AI are enabling companies to deploy AI products globally without building their own infrastructure.

An AI Consultant perspective also notes the hardware side: record‑breaking orders for NVIDIA GPUs and specialized AI chips underscore the capital intensity of this boom. Demand is so high that delivery timelines have stretched months, giving NVIDIA unprecedented pricing power.

AI Consultant: SAAS

Comparison Table  AI Startup Funding vs. SaaS Trends (2022–2025)

Comparison Table  AI Startup Funding vs. SaaS Trends

The AI boom is fueled by generative AI breakthroughs, massive cloud infrastructure, enterprise adoption, and record venture capital inflow, surpassing even the early days of social media. I mean, we’ve got AI Agents coming out making all those 1980s futuristic movies with smart homes a reality. Just take Hugging Face for example and the type of automated workflows they provide. 

AI Consultant Hugging Face


It’s a community, sharing advanced protocols to great ChatGPT prompts. 

Artificial intelligence has moved from research labs into consumer hands at unprecedented speed. The launch of ChatGPT in late 2022 marked the fastest adoption curve in consumer software history, reaching 100 million users in two months.

Want to hear something crazy?  July 18th, 2022, I was still writing science fiction novels, being a best selling sci-fi author and I sent my readers an email newsletter titled: 

ai consultant Robots and why they're a danger to society

None of my friends had heard of OpenAI yet, and Sam Altman hadn’t released the generative artificial intelligence chatbot we know, love, and sometime hate called ChatGPT yet. ChatGPT hadn’t gone public until November 30, 2022.

Yet, I was looking ahead at tech futures. 4 months before ChatGPT launched, I told my sci-fi fans about GPT-3:

ai consultant openai first mention

Before the early adopters, I was writing about what would be known as ChatGPT, but didn’t realize it until the AI Boom was well underway. As a retrospective, it’s kind of uncanny, given how much I use AI this year compared to June 2022, before the Boom hit.

The AI boom is fueled by breakthrough generative AI models, massive infrastructure investments, and enterprise adoption across nearly every sector. Companies like OpenAI, Anthropic, and Google DeepMind are attracting billions in funding, while NVIDIA’s AI‑focused chips are in short supply worldwide.

Primary Drivers:

  1. Generative AI’s rapid consumer adoption.

  2. Enterprise integration for cost savings and automation.

  3. Cloud infrastructure scalability from Microsoft Azure AI, AWS Bedrock, and Google Cloud AI.

AI Boom Comparison Table

AI Consultant: Parallels Between the AI Boom and Dot Com Bubble

TLDR: Both periods feature speculative investments, rapid IPO timelines, and inflated valuations disconnected from sustainable revenue.

The AI boom and the dot com bubble are alike in that they feature speculative investments, rapid IPO timelines, and inflated valuations disconnected from sustainable revenue. An AI Consultant would recognize that these similarities reflect underlying market psychology as much as they do technological evolution.

During the late 1990s, the NASDAQ index became a proxy for internet optimism, rising sharply as venture capital poured into untested ideas. Today, the same can be said for the AI sector: high valuations are being assigned to companies with impressive demos but limited monetization paths. In both eras, hype has outpaced fundamentals.

From an AI Consultant perspective, the first parallel is hype‑driven funding without proven business models. In the dot com era, companies raced to IPO to capitalize on investor enthusiasm; today, AI startups secure billion‑dollar valuations within months of launch based on their potential to disrupt industries.

The second parallel is media amplification creating FOMO cycles. In the late 1990s, glowing press coverage and television segments drove investor frenzy. Now, social media virality, combined with glowing analyst reports from top firms like Sequoia Capital and Tiger Global, accelerates capital inflows, often before long‑term business viability is proven.

The third parallel is overcapacity, too many entrants chasing the same niche. In the dot com era, countless e‑commerce sites competed for the same customer base. In the AI era, dozens of startups are building similar generative AI features, making differentiation difficult. Notable players like Y Combinator and Andreessen Horowitz have backed overlapping portfolios of AI companies, increasing competition within narrow problem spaces.

Note: If you believe in voting with your dollar to support democracy, I would avoid Marc Andressen, as he is one of the tech billionaires that are gunning to create Network States (corporation-owned cities the don’t allow civil liberties and are controlled via private police to replace our cities now).

For an AI Consultant, these parallels are not just historical footnotes, they are active risk indicators for today’s AI market. Without strong moats and clear monetization strategies, history suggests many will fade as quickly as they rose.

Key Parallels:

    1. Hype‑driven funding without proven business models.

    2. Media amplification creating FOMO cycles.

    3. Overcapacity: too many entrants chasing the same niche.

Both booms exhibit investor overexuberance, aggressive valuations, and a flood of new entrants chasing market share before establishing revenue stability.

Notable Parallels:

  1. Speculative funding: Valuations based on total addressable market, not revenue.

  2. FOMO investment cycles: Media coverage driving investor rush.

  3. Overcapacity: Dozens of AI startups solving identical problems.

Maybe CB Insights AI Investment Tracker can predict factors that may lead to the AI Boom collapse.

Key Differences That May Prevent a Full Collapse

TLDR: Unlike the dot com bubble, AI has immediate, measurable use cases in productivity, automation, and decision support, giving it a solid business foundation.

AI’s foundational role in productivity, automation, and data analysis gives it a more stable base than most dot com firms ever had. An AI Consultant would stress that while there are speculative elements in today’s AI market, the technology is already deeply embedded into critical business operations worldwide.

The first difference is AI’s immediate ROI in enterprise automation. Unlike dot com startups that often relied on advertising revenue they didn’t yet have, today’s AI deployments can quickly demonstrate cost savings, faster turnaround times, and better decision‑making. Reports from McKinsey show that AI adoption is improving productivity metrics across industries from manufacturing to marketing.

The second difference is global adoption across sectors. In the 1990s, internet penetration was largely limited to developed nations. Now, AI is used in finance, healthcare, logistics, and even agriculture in emerging markets. The Goldman Sachs AI Productivity Report projects trillions in global GDP growth potential from AI integration.

The third difference is lower marginal costs for scaling AI software. Cloud‑based APIs make it possible for startups to reach global audiences instantly, bypassing the expensive distribution and logistics hurdles that plagued early internet companies. This is amplified by tools like GitHub Copilot, Adobe Firefly, and Google Workspace AI that are already embedded into daily workflows, providing ongoing value rather than speculative promise.

From an AI Consultant perspective, the combination of integrated utility, scalable infrastructure, and cross‑industry reliance suggests that while some AI companies will fail, the foundational technology will remain. This makes a total collapse, like the dot com wipeout, far less likely, though targeted corrections are inevitable.

AI Consultant: Which AI Companies Are Most at Risk?

TLDR: Companies with high burn rates, single‑product dependence, and no defensible moat are most vulnerable if funding tightens.

Companies with high burn rates, single‑product dependence, and no defensible moat are most vulnerable if funding tightens. An AI Consultant evaluating today’s AI ecosystem would stress that market corrections disproportionately impact firms without diversified revenue streams, intellectual property, or enterprise adoption.

The first at‑risk category is consumer‑only AI tools without enterprise contracts. Consumer markets are volatile, price‑sensitive, and prone to rapid churn. Without long‑term B2B agreements, these startups face unpredictable revenue and lack the stability that enterprise licensing can offer. Tools that go viral on social media often fade quickly once novelty wears off, a risk profile similar to app‑store one‑hit wonders.

The second is “feature, not platform” startups. These companies solve narrow problems that can be easily replicated by tech giants. For example, when Microsoft integrates a similar capability into Copilot or Google bakes it into Workspace, the smaller competitor’s differentiation evaporates overnight. Without proprietary datasets or specialized expertise, the feature’s value collapses under competitive pressure.

The third is over‑reliance on API access from larger models such as OpenAI or Anthropic Claude. Startups building exclusively on someone else’s foundation face pricing changes, rate limits, or even API shutdowns. This dependency makes them vulnerable to both technical and contractual risks, a lesson reinforced by API policy shifts in other industries, from Twitter to Reddit.

From an AI Consultant’s perspective, the most sustainable AI businesses hedge these risks by:

  • Securing proprietary data assets.

  • Building multi‑model capabilities.

  • Diversifying customer segments and revenue channels.

Without these measures, even well‑funded AI companies can find themselves exposed when capital becomes scarce or market leaders change the rules.

At-Risk Profiles:

  1. Consumer‑only tools without B2B contracts.

  2. Startups offering “features, not platforms” easily replicated by Microsoft, Google, or Meta.

  3. Businesses reliant solely on OpenAI API or Anthropic Claude API without diversification.

But, what can we learn by studying the 90s?

Lessons Learned From the Dot Com Crash

TLDR: The dot com collapse taught investors to demand clear paths to profitability, diversified revenue streams, and scalable infrastructure.

The dot com collapse taught investors to demand clear paths to profitability, diversified revenue streams, and scalable infrastructure. An AI Consultant analyzing that era would emphasize how these lessons remain just as relevant, if not more, for today’s AI founders.

In the late 1990s, many internet companies rushed to market without validating business models. The promise of user growth was often valued more than sustainable revenue, leading to inflated valuations and eventual collapse. For AI founders, the equivalent risk lies in overhyping capabilities without demonstrating measurable ROI to paying customers.

The first takeaway for AI startups is to avoid premature IPOs. Public markets demand quarterly results, and without predictable revenue, stock volatility can cripple growth. History shows that companies like Amazon weathered the dot com storm in part because they delayed aggressive expansion until they had operational discipline.

The second lesson is to build proprietary data advantages. In the AI economy, data is the competitive moat. Firms that rely solely on publicly available datasets or external APIs are more vulnerable to disruption. Securing exclusive, high‑quality datasets, whether through partnerships, acquisitions, or in‑house generation, can create lasting defensibility.

The third is to balance growth with cost discipline. Dot com companies often scaled staff, infrastructure, and marketing far beyond what their revenue justified. Modern AI companies face similar temptations given today’s abundant venture capital. An AI Consultant would stress the importance of positive unit economics early, ensuring that every customer relationship is profitable, even at small scale.

The dot com crash proved that growth without a profitability plan is unsustainable. A warning AI founders should take seriously. Companies that ground their strategies in sustainable revenue, defensible assets, and operational discipline are far more likely to survive inevitable market corrections.

Top Lessons for AI Startups:

  1. Maintain positive unit economics early.

  2. Secure proprietary data assets to build competitive moats.

  3. Avoid premature IPOs that expose the business to public market volatility.

But the question you’re asking is, “Will it affect me?” & “How bad will a potential AI Boom crash be?”

Will AI Face a “Mini‑Crash” Instead of a Full Collapse?

TLDR: More likely than a total wipeout, the AI sector could see a correction, eliminating weaker players while strengthening market leaders.

More likely than a total wipeout, the AI sector could see a targeted correction that eliminates weaker players while strengthening market leaders. An AI Consultant would note that this process is a normal market cycle — consolidation after overexpansion.

The 2018 crypto winter offers a relevant historical parallel. In that downturn, thousands of small tokens and overleveraged projects disappeared, but core networks like Bitcoin and Ethereum emerged stronger. Similarly, in AI, companies with real revenue, proprietary data, and enterprise contracts are likely to survive, while “feature‑only” startups or those with unsustainable burn rates will struggle.

Venture capital firms are already shifting funding strategies toward infrastructure and foundation model development, as seen in analyses like the CB Insights AI Market Report. Strategic consultancies, including Bain & Company, project that AI adoption will deepen even in downturns because enterprise productivity gains are too valuable to abandon.

From an AI Consultant perspective, the “mini‑crash” will likely serve as a filter, cutting speculative excess but leaving a more mature, better‑capitalized AI sector positioned for sustainable long‑term growth.

Looking ahead, thinking about future tech before it reached the market, like I sent my sci-fi fans forever ago, let’s think about the future of the AI Market. 

Expert Predictions on the Future of the AI Market

From the perspective of an AI Consultant, Goodchild AI same as Sam Altman agrees that the future of the AI market is defined by transformative potential paired with inevitable turbulence. It will not be smooth sailing. The entire middle management class and software engineers may be wiped out (read a letter from 2030 here).

Industry leaders make it clear that while AI’s structural influence is irreversible, not every player will survive the shift.

Sam Altman, CEO of OpenAI, recently stated in the Financial Times:

“OpenAI’s recent model, o3, highlights rapid advancements in reasoning and creative capabilities… AI progress is moving at such breathtaking speed that some experts favor slowing down until internationally agreed norms and regulations are put in place… After releasing a memory feature… users became too emotionally dependent on the AI… I have no doubt that society will figure out how to navigate this, but that’s a new thing that’s just happened and you can imagine all sorts of ways that it goes really wrong.” Financial Times

This more detailed quote underscores a dual message: Altman sees AI as accelerating beyond human expectation, and he warns of emergent social and regulatory risks. For an AI Consultant, this means balancing optimism with structured governance and sustainable scaling. Goodchild AI same as Jensen Huang knows we are living in a moment that will go down in history:

Jensen Huang, CEO of NVIDIA, characterizes AI’s rise as a historical pivot point:

“Every Industry, Every Company, Every Country Must Produce a New Industrial Revolution.”

This is the beginning of a new industrial revolution powered by AI. That phrase reinforces AI Consultant caution: significant infrastructure investments are necessary and likely to favor early leaders with access to capital and GPU supply chains. Goodchild AI same as Cathy Woods understands how tech can affect the economy:

Cathy Wood, founder of ARK Invest, emphasizes macroeconomic dynamics when she said:

“Deflationary forces are stronger than ever, catalyzed by technological innovation—especially artificial intelligence.”

From an AI Consultant perspective, that quote signals a wider economic shift. If AI reduces operating costs across industries, it could boost GDP, but only for companies structured to deliver results at scale.

Together, these expert insights reflect a key AI Consultant thesis: the AI era rewards deep infrastructure investments, significant enterprise value, and strong governance, while punishing unsustainable models.

Altman’s caution about emotional dependence and societal misuse, Huang’s framing of AI as transformative infrastructure, and Wood’s macroeconomic view together sketch a future where AI remains powerful, but only if backed by responsible leadership.

And let’s face it, the impact of AI is unknown at this early stage. But, watch some sci-fi movies if you want to map out worst-case scenarios. They are possible, and probable given AI’s current trajectory.

But, for those of us running businesses and making profits with AI, what’s the final verdict on a crash?

Final Verdict: Will the AI Boom Crash?

TLDR: The AI market will likely undergo consolidation and short‑term corrections, but unlike the dot com bust, AI’s deep integration into the economy makes a complete collapse improbable.

The AI market will likely experience consolidation and short‑term corrections, but unlike the dot com bust, AI’s deep integration into the global economy makes a complete collapse improbable.

From an AI Consultant perspective, AI is not a speculative side‑industry; it is now an essential layer in modern infrastructure. AI models are embedded in Microsoft’s productivity suite, Google’s search ecosystem, AWS cloud services, and NVIDIA’s enterprise computing stack. This structural role makes AI far more resilient than the average dot com startup of the 1990s, which often depended on unproven e‑commerce ideas and thin revenue streams.

A total crash is unlikely. However, volatility and corrections are certain. Overfunded, single‑feature startups will be squeezed out as larger players consolidate market share. High‑profile failures will occur, particularly among companies without proprietary data, diversified revenue, or enterprise adoption. These losses will feed headlines about an “AI bubble,” but they will not undermine the technology’s foundation.

The key takeaway for an AI Consultant is that AI is more like electricity than a passing fad, it’s a general‑purpose technology capable of reshaping every sector it touches. While the market will prune unsustainable ventures, AI’s adoption curve is already too steep, and its ROI too measurable, for the core infrastructure to disappear.

In practice, this means AI investors, founders, and enterprise adopters should prepare for market turbulence but not mistake it for systemic collapse. The winners will be those who pair innovation with operational discipline, balancing long‑term scalability with immediate value delivery.

Key Takeaway: The AI boom isn’t immune to overinvestment fallout, but the technology has deeper roots, stronger infrastructure, and more immediate utility than most dot com startups ever had.

Don’t fall behind, grab your advanced AI playbook: ChatGPT AI Secrets

FAQ 

Q: What caused the dot com bubble to burst?
A: Overvaluation, lack of profits, and a tightening credit environment.

Q: How is the AI boom different from past tech bubbles?
A: AI is already integrated into enterprise and consumer workflows, with tangible ROI.

Q: Which AI companies are most likely to fail?
A: Those without proprietary data, revenue diversity, or defensible technology.

Q: Will AI still grow if funding slows?
A: Yes — slower growth but continued adoption in key industries.

Q: Could AI face a market correction without a full collapse?
A: Yes. Market corrections are likely to eliminate weaker companies while strengthening leaders with diversified revenue, proprietary data, and enterprise adoption.

Q: What industries are driving the fastest AI adoption?
A: Sectors like finance, healthcare, logistics, and marketing are leading adoption due to AI’s proven ability to automate processes, reduce costs, and generate insights at scale (McKinsey AI adoption report).

Q: How can AI startups protect themselves from market volatility?
A: By building defensible moats such as proprietary datasets, multi‑model capabilities, and long‑term enterprise contracts, rather than relying solely on consumer markets or a single API provider.

Q: Is AI a general‑purpose technology like electricity or the internet?
A: Yes. AI has applications across nearly every sector and is rapidly becoming a foundational part of digital infrastructure, much like electricity transformed manufacturing or the internet transformed communication.

Learn how to train AI to think like your business. 

How AI Search Is Redefining SEO

As an experienced ai consultant can tell you, Google Search is changing drastically with AI.  For decades, it operated on a simple input-output model: users typed in keywords, and Google returned a list of blue links.

That model is being replaced by AI Overviews (AIO) where Google now uses advanced AI to synthesize a direct answer to your question at the top of the search results, complete with citations, summaries, and follow-up capabilities.

Goodchild AI and Neil Patel both agree, for businesses, this shift means the search engine results page (SERP) is no longer a neutral list of links. It’s a curated, AI-generated “answer engine.” If you want visibility, you’re no longer just competing for SEO rank you’re competing to be included in the AI’s synthesis.

This is the new battleground of attention.

What Is Google’s AI Search Doing Differently Now?

SEO Search Evolution ai consultant

According to Robbie Stein (Head of AI Search, Google), AI Overviews now act as answer engines. These engines favor content that delivers immediate, citation-worthy insights content that an AI consultant would design from the ground up with schema, answer-first formatting, and entity-centric structure.

Stein described several breakthroughs that change how search works:

  • AI Overviews summarize complex queries with a direct answer.
  • Multimodal search lets users search by voice, photo, or screenshots (like circling a shoe on your phone screen to ask “where do I buy this?”).Multimodal search now includes voice, screenshots, and image-based queries. Schema markup for visuals (e.g., ImageObject, Product, Speakable) is essential here, especially since AI bots don’t execute JavaScript. As any skilled AI consultant will confirm, your image data must be rendered in hard-coded HTML to be visible to LLMs.
  • AI Mode creates a conversational search experience where users can follow up with new questions, like chatting with a research assistant.
  • Live voice search (currently in Labs) allows real-time verbal interaction with Google, even while walking or driving.

As an AI consultant working with early-stage businesses, I’ve seen this play out across multiple niches.

These are not just technical upgrades they represent a shift in user behavior. People are searching in full sentences, combining tasks (“Compare electric SUVs for two kids with under 300 miles range and good resale value”) and expecting the AI to handle more of the mental load. You can now talk to Google on your phone, just like you would an AI Assistant.

Don’t fall behind, grab your advanced AI playbook here.

As Goodchild AI’s founder Trevor W Goodchild says, “The difference between SEO and AIO is that SEO wants clicks, AIO wants conclusions. This is how LLMs cite you directly in output.”

What Smart Businesses Should Do Now

Google Search has operated like a vending machine for the internet up until AI Mode. You typed in keywords, pressed enter, and out popped ten blue links. The user did the heavy lifting: comparing sources, synthesizing answers, and piecing together insight. That model is rapidly becoming obsolete.

We are entering an era where search doesn’t just retrieve information. It reasons. It compares. It converses. And most importantly, it answers. With the rise of Google AI Overviews, traditional search behavior is being reshaped into something deeper, more contextual, and more intelligent.

For businesses, this shift signals a new competitive frontier. You’re no longer just ranking in search. You’re aiming to be referenced and summarized by the AI itself. Make sure you’re using AI correctly for sales scripts. 

According to Stein, this transformation is not incremental. It’s a paradigm shift. And it’s changing how visibility, content strategy, and customer discovery work across every industry. For most businesses, an experienced AI consultant will be essential to navigate and implement these evolving standards.

AI Consultant Key takeaways

  1. AIOs kill clicks, especially on desktop: External click rates drop when an AIO block appears.

  2. Most users skim only the top third of the panel: Citations or mentions for your brand must surface early to be seen. Median scroll = 30% of panel height; only a minority of users scroll past 75%.

  3. Trust is earned through depth: Scroll-depth and stated trust move together (ρ = 0.38). Clear sources high up accelerate both trust and scroll-stop rate.

  4. Age and device shape engagement: 25 to 34-year-olds on mobile are the power users: They pick AIO as the final answer in 1 of 2 queries.

  5. Community and video matter post-AIO: When users do leave the SERP, many outbound clicks go to Reddit, YouTube, or forum posts social proof seals decisions.

AI Consultant: From Keyword Strategy to Content Authority

One of the clearest signals from Google today is that traditional SEO is not disappearing it’s evolving. Keyword placement still matters, but it is now secondary to the usefulness and clarity of your content. AI Overviews synthesize answers using sources that demonstrate specificity, authority, and direct relevance to the user’s question. Market Research is still increasing conversions, even if you need to adapt your output for LLMs. 

Stein emphasizes that Google’s models still rely heavily on trust signals, and helpfulness is more than a buzzword. It means providing information that answers the user’s question in full, with supporting evidence, structured headers, and citations. Content that achieves this earns top positioning not just in rankings, but inside the AI’s synthesized responses. An AI consultant can benefit businesses with rewriting and reformating content to meet these criteria.

Original research is a cheatcode for ranking in AIO. 

Action Step: Audit your top-performing blog posts. Update headers for clarity, simplify structure, and ensure each post fully answers a single clear user question with original insight. An AI consultant can guide this process, helping identify which topics have the greatest potential to surface inside AIO responses.

From Input to Outcome:

In the old world, users typed in a keyword, scanned ten links, opened tabs, and cobbled together insights. Now, they expect the AI to do the synthesis. This reflects a larger behavioral shift: search is no longer a navigational tool, it’s a delegated task. Users are asking full questions, not just searching, they want AI to decide, not just show.

AI Consultant: Search as Delegation, Not Navigation

Stein observed that Google now receives more multi-sentence queries than ever. People aren’t looking for results. They’re looking for decisions. If your content can assist the AI arrive at a better decision, you’ll be included. Otherwise, you’ll be skipped. The role of an AI consultant here is to reframe content around decision-making clarity, not just keyword matches.

Action Step: Instead of targeting single keywords, structure your content around full, multi-part user questions. Rather than targeting surface-level keywords, build your article around nested user questions, structured with How, Why, and Compare phrasing.

Include robust answer-first headers and schema. AIO content succeeds when it teaches, contrasts, and declares authority with zero hesitation.Break each piece down with subheadings that answer each part of the query. An AI consultant can re-architect your content templates for this style of interaction.

Multimodal Search and the Visual Economy

Multimodal content ai consultant

Search is no longer just about text. It’s rapidly becoming multimodal integrating voice, image, context, and even screen captures. Stein cited a 65 percent year-over-year increase in visual search behavior, particularly through Google Lens. That means people are using their cameras, screenshots, and even circle-to-search gestures to find answers and products.

If your site isn’t optimized visually, you’re becoming invisible. Image data must now be as structured and readable to AI as your written content. This includes descriptive filenames, alt text, schema markup, and mobile-optimized presentation. These elements often require oversight from an AI consultant who understands how image data contributes to AIO visibility.

Action Step: Review all product and blog images. Add alt text, optimize filenames, and implement image schema markup. An AI consultant can include this as part of your technical SEO and content visibility audit.

AI Search vs Google’s AI: Know the Difference

Many business owners confuse Google Search with Gemini, Google’s standalone AI assistant. They serve different purposes. Google Search, powered by AI Overviews, is where people go to make decisions. Gemini is where people go to generate content or complete tasks. Your SEO and content strategy should reflect this.

If you create educational resources, how-to guides, or comparison reviews, your content should be optimized for AI Search. If you create templates, prompts, or calculators, you may want to also integrate into Gemini. An AI consultant can help divide your content into two distinct categories and ensure it’s discoverable in both ecosystems.

Read: Will the AI Boom Crash Like the Dot Com Boom?

Action Step: Audit your content library. Tag content as either “discovery” or “creation.” Optimize discovery content for AI Search with clear formatting and structured data. Optimize creation content for Gemini with utility-focused phrasing. Your AI consultant can map this structure and lead implementation.

Designing for Cognitive Fluency

User interface matters. When Google tested putting the conversational bar at the top of the screen, engagement plummeted. Why? Because users didn’t expect conversation to happen there. People think spatially. They have built-in expectations.

If your AI experience whether a chatbot, tool, or product finder doesn’t match that cognitive map, it won’t be adopted. The role of an AI consultant here is as much UX strategist as technologist.

Action Step: Perform a user walkthrough of your site or AI feature. Are you placing conversational triggers where users expect them? Are buttons, modals, and visual cues intuitive? If not, you need a redesign. This is a key deliverable for any AI consultant focused on interface experience.

SEO Shift: Ranking is Still Alive but Referencing Is Rising

SEO has evolved into AIO, AI Optimization. Today, the most powerful shift is not ranking, but referencing. Google SGE and Perplexity pull from sources that combine clarity, authority, schema precision, and multi-entity comparison. That’s what ranks now. 

AI Overviews still rely on trustworthy content, but the focus is increasingly on being referenced inside AI responses. That means clarity, authority, and completeness. An AI consultant helps businesses update legacy SEO strategies for this new dynamic.

Google still sends billions of clicks per day. However, users now arrive at your site more informed, which means they bounce less and convert more, if your content truly delivers.

Action Step: Take your highest-traffic pages and add supportive citations, structure, and summaries. Use readability tools to reduce complexity. An AI consultant can prioritize which updates will deliver the highest AIO inclusion potential.

AI Consultant: Personalization and Utility at Scale

The future of AI-powered search lies in contextual understanding. Stein notes that if you frequently shop at Target or travel often, your searches will begin to reflect that context.

Businesses that want to be part of this future need to align their data, offers, and experiences to be readable and actionable by Google’s AI infrastructure. That includes rich content metadata, and even email- or calendar-connected data layers when applicable.

To stay visible, your business data needs to be structured in a way that feeds this personalization. That means structured product feeds, and reviews. A skilled AI consultant helps businesses implement this without disrupting operations.

Action Step: Structured data is no longer optional. Hard-coded schema (not JS) ensures your content survives the AI crawl. AI bots reward Review, Product, Breadcrumb, and Author schema with higher LLM inclusion especially when brand mentions and citations are present

Closing the Loop: From Visibility to Utility

Search used to be about being seen. Now it’s about being useful at the precise moment AI is acting on behalf of your future customer. If your content isn’t cited or summarized by the AI, you’re no longer in the funnel. You’re outside it.

The way Search is changing is inevitable because Google is embracing AI 100%. The very platform that has generated billions of dollars of income for countless local to international brands is now prioritizing AI created search results.  On one hand, it’s terrifying as

Subreddits now get higher rankings on Google than ever before thanks to the AI content deal they signed with the search engine giant in 2024. And speaking of reddit, some power SEO users have choice word about these changes:
 
Reddit ai consultant

It’s an opportunity to learn SEO’s new rules and expand the ecosystem for ranking inside LLMs as well as on Google. Businesses that work with the right AI consultant and AIO consultants will make this shift smoothly, aligning marketing, UX, and technical SEO into a unified system of visibility. Just make sure you don’t wait too long to optimize, or you’ll be forgotten.

AIO Action Plan Summary:

  1. Re-optimize old content to fully answer specific user questions

  2. Add schema and alt text to visual content

  3. Segment content by discovery vs creation

  4. Design interfaces that respect user cognitive models

  5. Structure product and review data for personalized search results

  6. Improve clarity, citations, and helpfulness across all content

  7. Partner with a qualified AI consultant to lead your adaptation roadmap

Schema markup (server-side) is now the primary trust signal for AI. Add Product, FAQPage, Author, and Organization schema at minimum. Consider this your new backlink strategy. If you don’t declare your authority in schema, an LLM won’t either.

AI Consultant SEO funnel vs AI-powered funnel

AI Consultant TLDR:

What Does This Mean for Businesses?

old to new model SEO ai consultant

This is where the opportunity and risk emerges. In the traditional search model, you created content optimized for keywords.

With AIO, your content must be helpful, specific, and credible enough for Google’s AI to reference in its summary. If your content isn’t considered useful or original, you may lose visibility altogether.

But here’s the upside: if your business can meet the new standard, you have more entry points than ever.

1. You’re No Longer Competing Only by Rank

In the past, ranking in the top 3 Google results was everything. With AIO, Google pulls from a wider set of sources to generate its answer. If your content is:

  • Trustworthy
  • Context-rich
  • Directly answers complex questions

…you can now show up as part of the answer even if you weren’t in the top 3 before.

2. You Can Optimize for AI Discovery

Robbie emphasized that Google’s AI still uses the same foundational ranking signals: expertise, trust, clarity, and specificity. So the advice is the same as before but the bar is higher.

✅ Create real content, not keyword-stuffed fluff
✅ Use citations, examples, and original insight
✅ Anticipate the kinds of longer, layered questions users are now asking

(e.g. “What’s the best laptop for a college student studying architecture with good battery life under $1,000?”)

This is what Google means by being a “student of helpfulness.” If your content was made to really solve a problem, you have a better shot at being included in the AI Overview.

Product Search: A Multi-Billion Dollar Advantage

One of the clearest areas of opportunity is in product discovery. Google’s AI is connected to:

  • Over 50 billion products in its product graph
  • 250 million+ locations in its Places DB

If you’re a product business, this means your product listings if optimized can show up in rich AI-generated shopping results, especially when paired with visual search. For example:

  • A customer takes a photo of a pair of shoes → Google AI shows visually similar shoes for sale
  • Someone searching for “best eco-friendly laundry detergent for sensitive skin and HE machines” → AI gives a summary, then links to specific brand pages, product reviews, and purchase options.

Recommendation for ecommerce brands:

Use structured product data, ensure images are high quality, and write product descriptions that answer actual consumer questions. This isn’t SEO for robots anymore it’s contextual positioning for AI reasoning.

AI Search vs Gemini: What’s the Difference?

Google has two flagship AI products:

  • Google Search with AI Overviews (for informational tasks, shopping, research)
  • Gemini (for creation: writing, coding, summarizing, planning, etc.)

If you’re building products or content, this matters. For example:

  • A user may search for “how to start a freelance design business” in Google Search → AIO gives a structured summary with links to guides, tools, and YouTube videos
  • But if they want a custom business plan or social post templates, they might use Gemini instead

Opportunity for your business:
Consider making content that serves both clear info for AIO and creative prompts/tools that can be extended in Gemini.

The UX Opportunity: Don’t Fight Expectations, Use Them

One powerful product design insight Robbie shared is this:

People expect AI interfaces to behave like chat, not traditional search.

AI Consultant takeaway:

So if your business uses AI in customer-facing tools (chatbots, FAQs, support), lean into familiar design metaphors. Don’t put the chat input at the top of the page or use icons users won’t recognize. Think like a user: would you expect this interface to talk back?

And don’t change the “door handle” just to be clever.

What About SEO and AI Content?

There’s been concern that AI-generated summaries mean fewer clicks to publisher sites.

Robbie addressed this directly: Google is committed to the web ecosystem, and its AI systems still rely on surfacing helpful, human-created content. In fact:

  • AI users often click through more intentionally, because they have context before they land
  • Google AI uses publisher signals and quality metrics (like original content, source diversity) to determine which links appear in Overviews

AI Consultant takeaway:

If your business creates content, the focus must be:

  • Originality
  • Depth
  • Clear answers
  • Trust signals (citations, credentials, formatting)

Thin AI content, even if it ranks today, is on borrowed time.

AI as a Business Partner, Not Just a Tool

Robbie uses Google AI tools himself across three major areas:

  1. Life planning (e.g., asking AIO to plan a beach day with his 3-year-old that’s stroller-accessible)
  2. Shopping (photo of shoes → “find me similar ones on sale”)
  3. Data analysis and coding (LLMs help explore logs, graph retention, write queries)

This illustrates how modern AI tools aren’t just “features” they are partners in decision-making. Smart businesses will build products, services, and content that mirror that use case.

AI Insights 

This isn’t just AI sprinkled onto search. It’s a full reframing of how people ask questions, evaluate options, and take action online.

AI Consultant takeaway:

For businesses, the winners will be those who:

  • Think like AI systems: What does a helpful answer look like?
  • Design for new behaviors: multimodal, conversational, contextual
  • Embrace co-creation: users aren’t searching, they’re delegating tasks

AIO isn’t about ranking anymore. It’s about being useful enough to be borrowed by an AI as its own voice.

So every article you write should be:

  • Structurally ready (schema, headings, bullets)

  • Linguistically quotable (standalone sentences, confident claims)

  • Entity-aware (mention your name, brand, others)

  • Crawling-enabled (lms.txt, HTML schema, no JS)

  • AI-friendly (answer-first, no fluff, no narrative delay)

This moment like the mobile revolution or the rise of social reshapes how customers discover, evaluate, and trust brands.

And the businesses that adapt now will own the attention flow of the next decade.

Learn how to train AI to think like your business. 

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